Welcome to our fifth annual global trends theme issue, edited by Global Trends Editor, Dr Jorge Costa and his colleagues Monica Montenegro and Joao Gomes. To examine and debate a topical strategic question, Jorge, Monica, Joao and a team from IPDT - Institute of Tourism, Portugal, normally convene an annual conference for senior industry stakeholders. Following presentation, discussion and peer review, the outcomes are published each year in WHATT's issue number 6. This year was different - the impact of the pandemic meant that the writing team did not have the opportunity to discuss the question in a conference setting. However, the format of our global trends issue is unchanged, with its characteristic blend of practitioners, industry analysts, policymakers and academics. Our aim is to facilitate shared learning and collaboration between tourism industry sectors, specialists and academia and I would like to thank Jorge, Monica, Joao and their writing and support team for providing practical directions for the development of tourism in the aftermath of the greatest crisis in its history. Worldwide Hospitality and Tourism Themes (WHATT) aims to make a practical and theoretical contribution to hospitality and tourism development and we seek to do this by using a key question to focus attention on an industry issue. If you would like to contribute to our work by serving as a WHATT theme editor, do please contact me.
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