Gillian Tett

Anthro-Vision (eBook, ePUB)

A New Way to See in Business and Life

• Format: ePub

Produktbeschreibung

While today's business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society's most urgent challenges. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropologythe study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. "Fascinating and surprising" (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today's ever-evolving world.

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Produktdetails

• Verlag: Simon + Schuster LLC
• Seitenzahl: 304
• Erscheinungstermin: 8. Juni 2021
• Englisch
• ISBN-13: 9781982140984
• Artikelnr.: 60425055

Autorenporträt

Gillian Tett is the chairman of the editorial board and editor-at-large at the Financial Times. Best known as the woman who predicted the 2007-8 financial crisis, Tett's bestselling book Fool's Gold was one of the definitive books on the crash. Tett holds a PhD in social anthropology from the University of Cambridge, wher she wrote her dissertation on marriage rituals in Tajikistan. Her work for the FT has taken her around the world - from Brussels to Tokyo to Moscow - and won her numerous awards, including Columnist of the Year at the British Press Awards.

Rezensionen

Will turn your world upside down in the best possible way: fun, profound and bursting with important insights. Tim Harford, author of HOW TO MAKE THE WORLD ADD UP