Yaroslav Glazunov

Anti-Titanik: Kak vyigryvat' tam, gde tonut drugie. Rukovodstvo dlya CEO (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Buy competitors, strengthen your team, offer new products and services. All these proposals are relevant for most owners and managers of companies during a period of growth, when the sales schedule is steadily going up, and a smile is sure to play on the faces of members of the board of directors following the results of reporting meetings from half a year to half a year. The author has a different opinion. You need to attack in a crisis, when most top managers are busy playing defense, and, most importantly, they are afraid of a crisis wave that can send them to the bottom. Together with the captains of world business, he invites the reader not only to meet the killer wave face to face, but, having climbed its crest, to see new horizons of development. Anti-Titanic brings together the best approaches and principles from people like Stephen Covey, Steve Jobs, Sir Alex Ferguson and business guru Ram Charan. In the company of CEOs and shareholders of Apple, Alfa Group, Norilsk Nickel, General Motors and many others, you will study the mistakes that sank more than one "business Titanic" and see ways to bypass dangerous icebergs.

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Produktdetails

• Verlag: Alpina Publisher
• Seitenzahl: 402
• Erscheinungstermin: 3. Mai 2023
• Russisch
• ISBN-13: 9785961449648
• Artikelnr.: 67886921