Christoph Müller

Apple's approach towards innovation and creativity (eBook, ePUB)

How Apple, the most innovative company in the world, manages innovation and creativity.

• Format: ePub

Produktbeschreibung

Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, course: Organisational Learning and Development, language: English, abstract: This paper deals with innovation and creativity in today's organisations and outlines how Apple has established itself as one of the leaders in the hardware and software and consumer electronics devices industry. It devotes considerable attention to the key aspects that make an innovative and creative organisation and attempts to highlight how Apple's approach differs from contemporary innovation management principles. Finally, the paper focuses on the reactions of employees to Apple's work environment, possible shortcomings of its approach to innovation and recommendations that need to be considered in order to overcome increasing competitive pressure and ensure organisational success from a long-term perspective.

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 14
• Erscheinungstermin: 28. Februar 2011
• Englisch
• ISBN-13: 9783640847709
• Artikelnr.: 50589369

Autorenporträt

Prof. Dr. Christoph Müller ist Inhaber des Stiftungslehrstuhls ""Unternehmensgründung und Unternehmertum (Entrepreneurship)"" an der Universität Stuttgart-Hohenheim.