Jack Rosenberry, Lauren A. Vicker

Applied Mass Communication Theory (eBook, ePUB)

A Guide for Media Practitioners

• Format: ePub

Produktbeschreibung

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 310
• Erscheinungstermin: 30. September 2021
• Englisch
• ISBN-13: 9781000453614
• Artikelnr.: 62497131

Autorenporträt

Jack Rosenberry is a Professor Emeritus of the Department of Media and Communication at St. John Fisher College in Rochester, New York, U.S.A.

Lauren A. Vicker is Communications Professor Emeritus at St. John Fisher College in Rochester, New York, U.S.A.

Inhaltsangabe

1 Theory and the Study of Communication 2 Historical Developments in
Mass Communication Theory 3 The Individual Perspective on Mass
Communication Theory 4 The Sociological Perspective on Mass
Communication Theory 5 The Alternative Paradigms of Critical and
Cultural Studies 6 International Communication Theories 7 Research
Principles and Practices 8 Quantitative Research Methods 9
Qualitative Research Methods 10 Beyond Theory and Research