Tong King Lee

Applied Translation Studies (eBook, PDF)

• Format: PDF

Produktbeschreibung

This textbook is a practical and interactive reader designed to give anyone interested in language and communication a rigorous yet accessible head-start to the emerging field of translation. Organised along neat paradigms and models, the book features fresh applications of a wide range of theories, drawing on authentic examples from a multitude of languages.

With its strong emphasis on how translation operates in real-world situations, the book is a useful reference not only for students, instructors, and practitioners of translation, but also for the general reader who is curious about the intricacies of communicating across languages and cultures.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 178
• Erscheinungstermin: 20. November 2017
• Englisch
• ISBN-13: 9781137606556
• Artikelnr.: 62722709

Autorenporträt

Tong King Lee is an applied linguist based at the University of Hong Kong, Hong Kong.

Inhaltsangabe

Chapter 1:Introduction Translation: Why even bother about it? Translation
studies: The applied vs. the conceptual Applied translation studies: Three
paradigms Further reading and reflection Chapter 2 :The Equivalence
Paradigm Topic Map In pursuit of equivalence Shifting between languages
Formal vs. dynamic equivalence Dynamic equivalence at work: Some
illustrations The translator's liberty Semantic vs. communicative
translation (Un)translatability and its discontents Further reading and
reflection Chapter 3:The Functionalist Paradigm Topic Map The uses and
users of text Text-type theory Translatorial action Translatorial action in
crosscultural publishing: An example Skopos theory Translation as language
solution Further real-life applications Translaboration (Translation +
Collaboration) On clients and end-users Research as a component of
translatorial action Translation as genetic transfer Localisation When
books and movies travel Translation and global marketing communications:
Apple Inc. Further reading and reflection Chapter 4:The Discourse Paradigm
Topic Map Discourse: A plural concept The structure of texts: Baker's
analysis Thematic patterning Markedness Information structure Cohesion:
Reference, substitution/ellipsis, conjunction Cohesion: Multimodal
discourse Register analysis: Hatim and Mason's model Measuring translation
quality: House's model Case analysis of Chief Campaigner's speech in
Inspiring HK Sports Foundation annual report Further reading and reflection
Chapter 5:Beyond the Paradigms Integrating the paradigms Beyond the word
The translational: From translation to translanguaging Moving on from the
applied: Conceptual articulations