The Editors and experts who contributed to this book present how there is a need for global approaches and campaign for the scientific exploration of avenues to increase affordability of better value cancer treatment for millions of cancer patients in the world. They do so while considering the interests and incentives of all stakeholders in the real world, including first cancer patients everywhere, governments, professional cancer care providers, health industries, health business and economy. All would win. The scope is global. This book is just one of many efforts to spread the idea of the win-win movement.
We are catalysts, and the credit is for the doers everywhere. From that comes the term "Global Health Catalysts Win-Win Movement" that is opened for all who share our objectives, and it belongs to stakeholders and all readers. We adopt a new term: "A living book", indicating that after publication, there are opportunities for the feedback, suggestions and innovation of readers.
The book is honoured with special contribution of the late Dr. Tabaré Vázquez, immediate past president of the republic of Uruguay, A keynote by HRH Princess Dina Mired and a foreword by Sir Muir Gray.
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