The book examines the historical roots of these customs, influenced by European immigration and indigenous traditions, and how they manifest in contemporary society. It progresses through sections that explore the core concepts of social timing, the historical evolution of Argentinian time perception, and the contemporary manifestations of these values in various settings.
Through historical documents, sociological studies, and personal narratives, the book provides a comprehensive portrayal of Argentina's cultural identity and offers valuable insights for cross-cultural communication, international business, and a deeper understanding of Latin American societies.
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