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  • Format: ePub

Aatif Rasheed brings together his expertise and writings on the art of communication, specifically in the field of advertising. The first section, "Mr. Yes," is a captivating story that follows the journey of a product from its inception to its rise as a multinational brand, showcasing the principles of successful advertising. The book explores various aspects of advertising, including the importance of understanding target audiences, crafting effective messages, and measuring campaign success. The last section delves into the impact of emerging technologies on advertising, such as artificial…mehr

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Produktbeschreibung
Aatif Rasheed brings together his expertise and writings on the art of communication, specifically in the field of advertising. The first section, "Mr. Yes," is a captivating story that follows the journey of a product from its inception to its rise as a multinational brand, showcasing the principles of successful advertising. The book explores various aspects of advertising, including the importance of understanding target audiences, crafting effective messages, and measuring campaign success. The last section delves into the impact of emerging technologies on advertising, such as artificial intelligence and quantum computing, and how they will shape the future of the industry. Throughout the book, Rasheed shares his insights and expertise, making it an invaluable resource for students, entrepreneurs, and professionals in the advertising industry.


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Autorenporträt
"With over two decades of experience in the advertising industry, Aatif Rasheed has established himself as a renowned expert, critique, and juror. His expertise spans from conceptualizing campaigns to producing high-impact commercial films that leave a lasting impression. Aatif's passion for storytelling and his ability to connect with audiences have made him a sought-after authority in the field. He shares his knowledge and insights, demystifying the art of advertising and guiding readers on how to turn their products into household names."