Artificial Intelligence for Business Creativity (eBook, ePUB)

Redaktion: Pagani, Margherita; Champion, Renaud

• Format: ePub

Produktbeschreibung

This book considers Human Centric Artificial Intelligence as AI which possesses an ethical dimension in addition to its technical capabilities.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 156
• Erscheinungstermin: 5. Juli 2023
• Englisch
• ISBN-13: 9781000953930
• Artikelnr.: 68305833

Autorenporträt

Margherita Pagani, Ph.D., HDR, is a full Professor of Digital and Artificial Intelligence in Marketing, Associate Dean of SKEMA AI School for Business, and Director of SKEMA Research Centre for Artificial Intelligence at SKEMA Business School. She also serves as an Advisor for the European Economic and Social Committee (EESC) and is Associate Editor for Micro & Macro Marketing. Her research interest focuses on the impact of AI on consumer behavior and on digital ecosystems. She has previously held positions at emlyon business school, Bocconi University and MIT's Sloan School of Management and has received global recognition for her research and publications through various awards. Renaud Champion is Founder of PRIMNEXT, an early-stage investment company specialized in valuing disruptive technologies, scaling-up companies operating in advanced robotics and artificial intelligence. He is an advisor to the European Commission on its strategy for AI, Data and Robotics. He created the Artificial Intelligence in Management Institute and as an investor he founded Robolution Capital, the first VC fund dedicated to AI and Robotics.

Inhaltsangabe

Foreword



Igor Jablokov



INTRODUCTION



Margherita Pagani and Renaud Champion



PART ONE - Artificial Intelligence and Creativity

1. Creativity and Innovation in the Age of AI



Yoram (Jerry) Wind, Margherita Pagani, and Stacey Lynn Schulman



2. Could Artificial Intelligence make us humans more creative?



Margherita Pagani, Renaud Champion



PART TWO - From Individual Creativity Towards Business Creativity

1. When Artificial Intelligence Systems help to inspire creative new venture ideas

Margherita Pagani, Nathan Sorin

1. How AI can foster Business Creativity




Margherita Pagani, Renaud Champion




2. Artificial Intelligence and Creativity in Marketing: a proposed typology and new directions for academia-industry collaborations




Nisreen Ameen, Gagan Deep Sharma, Shlomo Tarba




3. Towards AI-enabled support for creative thinking about business models




Mark Dowsett, Neil Maiden, Charles Baden-Fuller




4. Conclusions and Future Directions

Margherita Pagani and Renaud Champion



APPENDIX - Think Forward

Legal Issues of AI for Business Creativity



Olivier Lasmoles

Index

Rezensionen

"Artificial Intelligence for Business Creativity" provides inspiration and practical guidance for business leaders to explore the power of AI to achieve greater creative success and improve business outcomes. This book is a critical contribution at a time of great innovation in the field"

- Jerry Dischler, VP/GM, Ads, Google

"In this new age of generative AI, understanding how AI can enhance creativity in business is a critical emerging topic whether for marketing, new business ventures, or designing new business models. Pagani & Champion have produced a valuable resource that shows how to manage AI-augmented work for creative business tasks".

- Omar A. El Sawy, Kenneth King Stonier Chair in Business Administration, Professor of Information Systems, USC Marshall School of Business, Los Angeles, California

"This leaves no doubts about whether AI can help evolve your business. It illuminates how AI can serve as both a catalyst and muse to anyone seeking new approaches to business problem solving. An excellent roadmap for professionals charged with creating meaningful business transformation at a velocity never before imaginable."

- Alan Schulman, Managing Partner, UpperRight Former Chief Creative Officer, Deloitte Digital