Artificial Intelligence In Digital Marketing (eBook, ePUB) - Michael C. Melvin, Dr.
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Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted. This is what allows a business to be resilient and to thrive in a changing environment. Digital marketing is no different. It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed. As digital marketers, that means thinking about things that could impact on the face of marketing. Artificial Intelligence (AI) and machine learning have the potential to completely change the…mehr

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Produktbeschreibung
Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.
This is what allows a business to be resilient and to thrive in a changing environment.
Digital marketing is no different.
It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed.
As digital marketers, that means thinking about things that could impact on the face of marketing.
Artificial Intelligence (AI) and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even.
With this ebook you will:
  • Gain a crystal ball with which to gaze into the future of internet marketing.
  • Be better prepared and in a better position than 99.9% of other marketers.
  • Examine a large number of different types of AI and machine learning in the context of digital marketing.
  • Will be ensured that your websites manage to hold their position in the SERPs.
  • Create endless amounts of content in a second. 
 Topics covered:
  • What Is AI And Machine Learning?
  • Google As An AI-First Company
  • Preparing For Semantic Search
  • Big Data
  • Computer Vision
  • Advertising
  • Email Marketing
  • Chatbots
  • Developing Your AI Skills – Using SQL
  • How To Future Proof Your Marketing