Audience Responses To Media Diversification (eBook, ePUB)

Coping With Plenty
Redaktion: Becker, Lee B.; Schoenbach, Klaus

• Format: ePub

Produktbeschreibung

First published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 394
• Erscheinungstermin: 15. Oktober 2013
• Englisch
• ISBN-13: 9781136696367
• Artikelnr.: 57100128

Autorenporträt

Lee B. Becker The Ohio State University, Klaus Schoenbach Academy for Music and Theater, Hannover.

Inhaltsangabe

Contents: L.B. Becker
K. Schoenbach
When Media Content Diversifies: Anticipating Audience Behaviors. F. Olderaan
N. Jankowski
The Netherlands: The Cable Replaces the Antenna. R. Bouillin-Dartevelle
Belgium: Language Division Internationalized. B. Gunter
The UK: Measured Expansion on a Variety of Fronts. J.M. Wober
The UK: The Constancy of Audience Behavior. U. Johnsson-Smaradgi
Sweden: Opening the Doors--Cautiously. H. Bonfadelli
W. Haettenschwiler
Switzerland: A Multilingual Culture Tries to Keep Its Identity. I. Pailliart
France: Experimenting with Pay TV and Viewdata. E. Noelle-Neumann
R. Schulz
Federal Republic of Germany: Social Experimentation with Cable and Commercial Television. A. Kutteroff
B. Pfetsch
K. Schoenbach
Federal Republic of Germany: Developing the Entertainment Option. P. Martini
G. Mazzoleni
Italy: A Broadcast Explosion. R.W. Blood
Australia: Hollywood Goes Down Under and Out Back. G. Lealand
New Zealand: The VCR Is the Only Alternative. L.B. Becker
P.J. Creedon
R.W. Blood
E.S. Fredin
United States: Cable Eases Its Way into the Household. V.M. Sparkes
J.P. Delbel
United States: Changing Perceptions of Television. K. Schoenbach
L.B. Becker
The Audience Copes with Plenty: Patterns of Reactions to Media Changes.