Priyanka Rachabattuni, J. Prabhakar Rao

Audiovisual Translation in India (eBook, ePUB)

Trends and Practices

• Format: ePub

Produktbeschreibung

This book provides a comprehensive introduction to Audiovisual Translation (AVT) in India. It examines the AVT of TV advertisements, analyses trends and practices of AVT in India, and studies the challenges faced by AV translators.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 20. August 2024
• Englisch
• ISBN-13: 9781040121276
• Artikelnr.: 72273267

Autorenporträt

Priyanka Rachabattuni, PhD in Translation Studies, Central University of Hyderabad, Hyderabad, India.

J. Prabhakar Rao, Professor of Linguistics, Head, Center for Study of Foreign Languages, University of Hyderabad, Hyderabad, India.

Inhaltsangabe

1. Audiovisual Translation: An Introduction 2. Trends and Practices of
Audiovisual Translation 3. Advertising in India from Print to TV/AVs
(1880s-1990) 4. Issues and Challenges in Audiovisual Translations/
Advertisement Translation 5. Conclusion

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1. Audiovisual Translation: An Introduction 2. Trends and Practices of Audiovisual Translation 3. Advertising in India from Print to TV/AVs (1880s-1990) 4. Issues and Challenges in Audiovisual Translations/ Advertisement Translation 5. Conclusion

Rezensionen

"Dive into the fascinating world of audiovisual translation (AVT) in India with this insightful book! Drawing on compelling case studies, the authors unpack the intricate art of translating TV advertisements, addressing challenges like syncing dialogue with visuals, crafting concise subtitles, and adapting global campaigns for local audiences. Rich in insights, this comprehensive volume is an indispensable resource for scholars of translation, media, and communication."

Professor Jorge Díaz-Cintas, Centre for Translation Studies (CenTraS), University College London