Linda Tavlin

Aviation Communication (eBook, PDF)

Strategy and Messages for Ensuring Success and Preventing Failures

• Format: PDF

Produktbeschreibung

Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures can answer this question and teach everyone in the aviation field how to stop a tragic event from becoming an unstoppable PR nightmare.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 242
• Erscheinungstermin: 27. März 2019
• Englisch
• ISBN-13: 9780429863677
• Artikelnr.: 56831416

Autorenporträt

Linda J. Tavlin is the president of an international aviation communication consultancy with over 30 years' experience training organizations on how to deal with controversial audiences. Linda teaches aviation communication in the accident investigation and safety programs at Cranfield University, UK.

Inhaltsangabe

Introduction 1 Introduction to aviation communication - it's more than you
think! 2 Aviation terminology and communication techniques: the basic
building blocks and connective tissue 3 The 4-point formula - your absolute
safety net 4 The accident investigation process and associated scenarios:
who is really in charge? 5 Strategy and messages: establishing the
foundation for success or failure - the meat and the bones 6 Controversial
questions and answers - situational awareness - dos and don'ts: help to
back out of that corner! 7 Communication response worksheets - learning to
plan it all before something happens 8 Sample press statements: the
accident and beyond with the how and the why 9 Social media and aviation
communication: when and when not? 10 Case study - Allegiant Air, FAA, and
60 Minutes 11 Summary of mistakes and countermeasures