Base of the Pyramid Markets in Latin America (eBook, PDF)

Innovation and Challenges to Sustainability
Redaktion: Fajardo, Ximena Rueda; Gold, Stefan; Muthuri, Judy N.; Arnold, Marlen Gabriele

• Format: PDF

Produktbeschreibung

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 144
• Erscheinungstermin: 18. August 2021
• Englisch
• ISBN-13: 9780429754180
• Artikelnr.: 62151623

Autorenporträt

Ximena Rueda Fajardo is Associate Professor at the School of Management at the Universidad de los Andes, Colombia. Marlen Gabriele Arnold is a Professor in the field of sustainability. Currently, she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany. Judy N. Muthuri is Associate Professor of Corporate Social Responsibility at Nottingham University Business School (NUBS), UK and chairs the Social and Environmental Responsibility Group leading the School's UN Principles for Responsible Management Education network. Stefan Gold is Professor and Chair of Sustainability Management at the University of Kassel, Germany.

Inhaltsangabe

PART I BOP markets
1. Insights in Base of the Pyramid contexts in Latin America & the
Caribbean - interviews with BOP experts
PART II Roles, cooperation, and structure in BOP markets
2. Commons-based enterprises: organisational challenges of
entrepreneurial development in the context of the rural commons
PART III Drivers and Barriers of BOP markets
3. Leadership, Organizational Alignment and Partnerships Against
Economic Exclusion: What do Uncommon Success Stories Have in Common?
PART IV Design, integration, innovation, and change of BOP markets
4. Scaling up Inclusive Distribution Networks (IDNs): Inertias against
Sustainability