Gavin Ambrose, Nigel Aono-Billson

Basics Graphic Design 01: Approach and Language (eBook, PDF)

• Format: PDF

Produktbeschreibung

Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea.

Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 200
• Erscheinungstermin: 20. Dezember 2010
• Englisch
• ISBN-13: 9782940439737
• Artikelnr.: 46760229

Autorenporträt

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

Inhaltsangabe

Introduction. How to get the most out of this book. Essential kit. Context: Contemporary practice
History
Communication
Social attitudes
Studio interview: Lawrence Zeegen
Student exercise: Context. Ideas: Research
Idea generation
Idea mapping
Exploring and investigating
Communicating ideas
Mark making
Ideas on paper
Studio interview: Fred Deakin
Student exercise: Mapping. Workshops: The workshop
Craft
Technology
Capturing images
Studio interview: Dennis Y Ichiyama
Student exercise: Rich media. Vocabulary: Design language
Messages and meaning
Exploring visual imagery
Typography, alphabet and images
Exploring typography
Space, balance and hierarchy
The grid
Studio interview: Wout de Vringer
Student exercise: Typography. Responses: The design process
Creative responses
Testing
Presenting ideas
Studio interview: Morag Myerscough
Student exercise: Hybrid. Conventions: Formats and sizes
File formats
Colour systems. Appendix. Conclusion. Bibliography. Index. Acknowledgements. Working with ethics.