Neil Leonard, Gavin Ambrose

Basics Graphic Design 02: Design Research (eBook, ePUB)

Investigation for successful creative solutions

• Format: ePub

Produktbeschreibung

Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.

Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 200
• Erscheinungstermin: 13. Juli 2017
• Englisch
• ISBN-13: 9781350034105
• Artikelnr.: 48670111

Autorenporträt

Neil Leonard is Associate Head of Department, Design Communication at the University of the West of England. He was formerly Programme Leader for Graphic Design at Plymouth College of Art, UK. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses.

As a freelancer he has worked with a number of private clients and design agencies on projects that include branding, publishing, web design, and advertising.. As an educator, he has worked on employability initiatives that have involved working closely with industry to ensure students have a wide array of opportunities awaiting them upon graduation.

Inhaltsangabe

Contents Introduction Chapter 1: The basics of research Why research? Getting started Primary, secondary and tertiary Key terminology Studio interview
Emily Hale Activity
Approaching research Chapter 2: Understanding context Audience and social contexts Design contexts Theoretical underpinning Studio interview
Andrew Hussey Activity
Convention Chapter 3: Planning your work The brief Audience Sources and credibility Recording and documenting Studio interview
Brian Rea Activity
Audience Chapter 4: Conducting research Audience research Market research Field
based research Process
based research Studio interview
Jane Trustram Activity
Product and customer Chapter 5: Using your findings Understanding your findings Responding to your findings Studio interview
Underware Activity
Classification Chapter 6: Presenting your findings Presenting research Completing the job Studio interview
Tanner Christensen Activity
Presenting statistics Conclusion Contacts Bibliography Index Acknowledgements Working with ethics