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Being a wonderful musicians is not quite enough. Any musicians likes to have an audience. So, besides being a great performer young musicians need to learn about the business side of classical music. Bernhard Kerres and Bettina Mehne who have decades of experience in classical music wrote this career handbook for classical musicians as a practical book to support young musicians in their careers. But the book is not only for young musicians as it contains many important chapters from marketing to social media. It is of great help to any musician building the business side of their career.
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