Stephen Statler

Beacon Technologies (eBook, PDF)

The Hitchhiker's Guide to the Beacosystem

• Format: PDF

Produktbeschreibung

Learn the key standards-iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon-and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.

Proximity technology-in particular, Bluetooth beacons-is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity.

What You'll Learn

• Understand the disruptive implications of digital-physical convergence and the new applications it makes possible
• Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology
• Discover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth
• See other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID
• Examine the Beacosystem framework for analyzing the proximity ecosystem

Who This Book Is For

Solutions architects of all types-venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers

Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.

Contributors:

Anke Audenaert, CEO, Favrit

John Coombs, CEO, Rover Labs

Theresa Mary Gordon, Co-Founder, tapGOconnect

Phil Hendrix, Director, immr

Kris Kolodziej, President, IndoorLBS

Patrick Leddy, CEO, Pulsate

Ben Parker, VP Business Development, AccelerateIT

Mario Proietti, CEO, Location Smart

Ray Rotolo, SVP OOH, Gimbal

Kjartan Slette, COO, Unacast

Jarno Vanto, Partner, Borenius Attorneys LLP

David Young, Chief Engineer, Radius Networks

Foreword by Asif Khan, President LBMA

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Produktdetails

• Verlag: Apress
• Seitenzahl: 392
• Erscheinungstermin: 16. Juni 2016
• Englisch
• ISBN-13: 9781484218891
• Artikelnr.: 46922895

Autorenporträt

Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.

Inhaltsangabe

Chapter 1 Introduction

Chapter 2 Orientation: What to Expect from the Beacons

Chapter 3 Digital-Physical Convergence: Why Beacons are a Big Deal

Chapter 4 Beacosystem Framework: Understanding the Structure of the Beacon Ecosystem

Chapter 5 Standards: Origins and Foundational Concepts

Chapter 6 Chipsets: Understanding the Main Building Block within a Beacon

Chapter 7 Choosing the Right Beacon

Chapter 8 Beacon Deployment Considerations

Chapter 9 Designing with Management in Mind

Chapter 10 Designing an Analytics Architecture to Leverage Proximity Data

Chapter 11 Designing with Privacy in Mind

Chapter 12 Orchestration: Making Beacons Behave More Intelligently

Chapter 13 Understanding Beacon Networks

Chapter 14 A Programmatic Advertising Primer

Chapter 15 Understanding the Integration of Mobile, Beacons and Out-of-Home Media

Chapter 16 Alternative Technologies: VLC, UWB, Magnetic Resonance, WiFi Tags, and Machine Vision

Chapter 17 Geofencing: Everything You Need to Know

Chapter 18 Barcodes, QR Codes, NFC, and RFID

Chapter 19 Augmenting Beacons with Cellular Network Technologies

Chapter 20 Where Beacons Are Making a Difference

Chapter 21 Using Beacons in Payment Systems

Chapter 22 The Future Standards and IP