Ashwani Monga, Rajesh Bagchi

Becoming a Consumer Psychologist (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 160
• Erscheinungstermin: 13. November 2019
• Englisch
• ISBN-13: 9781351061766
• Artikelnr.: 58259685

Autorenporträt

Ashwani Monga is Professor of Marketing at Rutgers Business School, and Provost and Executive Vice Chancellor at Rutgers University, Newark, USA.

Rajesh Bagchi is Professor of Marketing and Department Head at Pamplin College of Business, Virginia Tech, USA.

Inhaltsangabe

Preface
About the Authors
Chapter 1. The Field of Consumer Psychology
Who is a consumer psychologist?
Diverse Profiles of Consumer Psychologists
Chapter 2. Studying to Become a Consumer Psychologist
Diversity in Educational Pathways
Graduate Degrees in Consumer Psychology
Coursework Related to Consumer Psychology
Chapter 3. What Consumer Psychologists Do
Consumer Psychologists at Universities
Consumer Psychologists Outside of Academia
Chapter 4. Graduate Students in Consumer Psychology
Choosing Graduate Schools to Apply to
Getting into a Graduate School of Choice
Doing Well in Graduate School
Chapter 5. The Destination of Consumer Psychologists
Applying to a Faculty Position
Securing a Job as a Faculty Member
Doing Well as a Faculty Member
Non-Academic Destinations
Chapter 6. Continuing on the Consumer Psychology Journey
Positives and Negatives of the Journey
Words of Advice from a Few Consumer Psychologists
Conclusion
Appendix: Verbatim Responses of Several Consumer Psychologists
A. Why I Think of Myself as a Consumer Psychologist
B. How I Became a Consumer Psychologist
C. What I Like and Dislike about Being a Consumer Psychologist
D. What Advice I Have for Those Considering Consumer Psychology
E. How I See the Field of Consumer Psychology Evolving
References
Index