Ashwani Monga, Rajesh Bagchi

Becoming a Consumer Psychologist (eBook, PDF)

• Format: PDF

Produktbeschreibung

Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 160
• Erscheinungstermin: 13. November 2019
• Englisch
• ISBN-13: 9781351061773
• Artikelnr.: 58259848

Autorenporträt

Ashwani Monga is Professor of Marketing at Rutgers Business School, and Provost and Executive Vice Chancellor at Rutgers University, Newark, USA.

Rajesh Bagchi is Professor of Marketing and Department Head at Pamplin College of Business, Virginia Tech, USA.