Natalie T. J. Tindall, Amber L. Hutchins, Ronald D. Smith

Becoming a Public Relations Writer (eBook, PDF)

Strategic Writing for Emerging and Established Media

• Format: PDF

Produktbeschreibung

The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 334
• Erscheinungstermin: 31. März 2025
• Englisch
• ISBN-13: 9781040308219
• Artikelnr.: 73527460

Autorenporträt

Natalie T. J. Tindall, Ph.D., APR is a Professor of Public Relations in the Stan Richards School of Advertising & Public Relations at the University of Texas, USA. She is an accredited member of the Public Relations Society of America. She has authored book chapters and online publications along with peer-reviewed journal articles published in Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Howard Journal of Communications, PRism, and the International Journal of Strategic Communication.

Amber L. Hutchins, Ph.D., is a Full Professor of Communication at Kennesaw State University, USA. She is an author, speaker, consultant, and expert on public relations, ethics, and media studies. Her recent peer-reviewed journal articles have been published in The Journal of Homeland Security and Emergency Management and The Journal of Research in Interactive Marketing, and her co-edited books include Public Relations and Participatory Culture: Fandom, Social Media, and Community Engagement and Public Relations and Online Engagement: Audiences, Fandom and Influencers.

Ronald Smith, APR, was Professor Emeritus of Public Communication at SUNY Buffalo State, USA, where he served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He was an accredited member of the Public Relations Society of America. Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book, Public Relations: The Basics.

Inhaltsangabe

1. Part I: Principles of Effective Writing
2. Chapter One: Writing...and What It Means to You--completed/done and submitted to publisher (completed- in MS Teams File) -- Sent to editor on May 26
2024
3. Chapter Two: Foundations of Public Relations Writing
4. Chapter Three: Legal and Ethical Issues
5. Chapter Four: The Public Relations Writing Process
6. Chapter Five: Effective Writing
7. Part II: Tactics and Techniques
8. Chapter Six: News Writing Style
9. Chapter Seven: Media Relations: Pitching and relationships
10. Chapter Eight: News Release
11. Chapter Nine: News Feature
12. Chapter Ten: Communicating with Target Publics
13. Chapter Eleven: Advocacy and Opinion Leadership
14. Chapter Twelve: Advertising and Paid Placement
15. Chapter Thirteen: Writing for Digital Platforms
16. Chapter Fourteen: Audio and Visual Writing
17. Chapter Fifteen: Speeches
18. Chapter Sixteen: Fundraising Appeals & Donor Messages
19. Part III: Business & Professional Communication
20. Chapter Seventeen: Workplace Communication
21. Chapter Eighteen: Presentation
Implementation
and Evaluation