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Seminar paper from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 1,7, University of applied sciences, Cologne, language: English, abstract: This work contains an entire business plan of the start-up-company Bee-sure AG including the financial forecast for the first five years and the further plans for development. The company's headquarter is planned to be in Cologne, Germany and the legal form will be an insurance corporation (AG). After founding, the company will apply for a property & casualty (P&C) insurance license in Germany at the Federal Financial Supervisory Authority (BaFin). Bee-sure AG will be an entirely new type of insurance company in Germany. By combining high technology with efficiency and transparency Bee-sure will be the first fully digitalized insurance company, meaning completely without paperwork. By this way an insurance experience is created that is very fast both in the process of applying and the process of claims handling. In addition, the products will be more individual and flexible but still very affordable.