Alexander Manu

Behavior Space (eBook, ePUB)

Play, Pleasure and Discovery as a Model for Business Value

• Format: ePub

Produktbeschreibung

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behavior space footprint, represents the potential value a product or service offers; the greater the value potential, the greater the monetization potential. Alexander Manu illustrates how these new concepts are transforming design and product development so that the process changes from a static and product-centred approach to one that is entirely centred on the user and their behaviors that emerge as they interact with what they have bought.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 15. April 2016
• Englisch
• ISBN-13: 9781317175629
• Artikelnr.: 49354157

Autorenporträt

Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing. Alexander lectures around the world on innovation, imagination, change agents and strategic foresight. He is a Senior Partner at InnoSpa International Partners, teaches Innovation, Foresight and Business Design at the Rotman School of Management, and is a Professor at the OCAD University in Toronto. In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. Author of a number of ground-breaking books on strategic innovation and design, Alexander has an exceptional and sustained activity as an international lecturer, being invited to give over 450 keynote lectures in 24 countries.

Inhaltsangabe

Prologue: the landscape is shifting
The business of behavior space
The design dimension
The play dimension
The bridge
The business dimension
The strategic dimension
The organizational dimension
The marketing dimension
The future dimension
Afterword: getting started
Bibliography
Index.