This book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition provides a fresh overview of the idea of behavioral decision theory and related research findings such as theoretical and empirical discoveries of preference formation, time discounting, social interaction, and social decision making. The book covers a wide range from classical to relatively recent major studies concerning behavioral decision theory, which, in brief, is a general term for descriptive theories to explain the psychological knowledge related to people's decision-making behavior. It is called a theory but is actually a combination of various psychological theories, for which no axiomatic systems-such as those associated with the utility theory widely used in economics-have been established.
The utility theory is often limited to qualitative knowledge; however, asthe studies of Nobel laureates H. A. Simon, D. Kahneman, and R. Thaler have suggested, the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering and are expected to become even more useful in the future. Research into people's decision making represents an important part in those fields, various aspects of which overlap with the scope of behavioral decision theory. This theory is closely related to behavioral economics and behavioral finance, which have come into greater use in recent years. This book will appeal especially to graduate students, advanced undergraduate students, and researchers who are interested in decision-making phenomena.
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"Kazuhisa Takemura's book touches all perspectives of the behavioral decision theory in terms of psychological and mathematical descriptions of human choice behavior. It certainly is worthy for every who would like to learn and research in this area ... . The book is excellent written in terms of presenting those psychological and mathematical concepts well to establish models and strategies for even many Nobel prize works." (Weiping Li, zbMATH 1509.91002, 2023)