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This important book provides the first overview of the role that behavioural economics can play in tackling the most pernicious health issues we face today. Each chapter discusses the core theoretical concepts while synthesizing what research has shown us so far. Covering a range of key topics, from the prevention of HIV and the promotion of exercise to the cessation of smoking and adherence to medication in chronic conditions, it is the first collection to consolidate how this dynamic field can inform our health-related behaviours. It will be essential reading for students and researchers in psychology and economics, as well as policy makers and practitioners working in public health.
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