Anshumala Singh

Behind the Filters: The Dark Truth of Influencer Marketing (eBook, ePUB)

• Format: ePub

Produktbeschreibung

In the digital age, the rise of social media has reshaped many aspects of our livesfrom how we communicate, to how we consume information, to how we decide what to buy. Among the most fascinating developments is the emergence of influencersordinary people who, through carefully curated content, have gained extraordinary power. What started as a way to share personal experiences and opinions has rapidly evolved into a multi-billion-dollar industry where every post, tweet, and video can translate into a lucrative brand partnership or even a lifestyle.

This book, "Behind the Filters: The Dark Truth of Influencer Marketing," is not just a critique of the influencer economy, but an exploration of its many layers. I started writing it after witnessing countless stories of influencers endorsing products, only to later issue public apologies when things went wrong. I watched as companies scrambled to disassociate from influencers embroiled in scandal, and as consumers became increasingly skeptical of the authenticity of those they once admired.

This book takes a deep dive into the very heart of influencer marketing: its origins, its rapid growth, and its eventual unraveling. Through a series of stories, we'll explore the real-life consequencesboth for influencers and the brands they promote. You'll meet influencers who reached dizzying heights of fame, only to come crashing down after one poorly judged post. You'll also hear about the companies that reaped rewards from influencer partnerships, and those that learned the hard way that fame can be fickle.

My aim is to give you a balanced, engaging, and thought-provoking look into the world behind the filters. This is not just a book about influencersit's a book about trust, authenticity, and the complex relationship between influencers, brands, and consumers in the digital marketplace.

Welcome to the world of influence. But bewarewhat lies behind the filters may not always be what it seems.

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Produktdetails

• Verlag: Anshumala Singh
• Erscheinungstermin: 11. Oktober 2024
• Englisch
• ISBN-13: 9798227386267
• Artikelnr.: 72387286

Autorenporträt

Anshumala, the writer of "From Ancient Myths to Modern Reality: Science Confirms Hindu Traditions," grew up in a small village near Kashi, deeply influenced by her traditional Hindu upbringing. Her interest in exploring the connections between ancient Hindu beliefs and modern science began early on.
Her book dives into various aspects of Hindu mythology, like how time and space are viewed, the healing practices of Ayurveda, and the cosmic tales of creation. Anshumala's aim is to show how these ancient teachings align with today's scientific discoveries, making them relevant and insightful.
Anshumala's passion for her cultural heritage shines through as she uncovers the wisdom embedded in Hindu scriptures. Through her writing, she invites readers to appreciate these traditions and see how they can enrich our understanding and practices today.
In short, Anshumala's deep roots in Hindu tradition, combined with her thorough research and thoughtful insights, make her book a valuable exploration of how myth and reality intersect in Hindu beliefs.