Fred Lager

Ben & Jerry's: The Inside Scoop (eBook, ePUB)

How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

• Format: ePub

Produktbeschreibung

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

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Produktdetails

• Verlag: Crown
• Seitenzahl: 276
• Erscheinungstermin: 2. Februar 2011
• Englisch
• ISBN-13: 9780307780645
• Artikelnr.: 39206430

Autorenporträt

Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.