The business world in North America is in many ways fundamentally different from that of Germany. Anyone not accepting American culture as something different and rushing into the adventure of working with Americans in the United States or at a subsidiary of an American company will quickly meet with the contrasts - more quickly and forcefully than necessary. But someone who has prepared for encountering the American way of life will have an easier time understanding what is going on around him or her. Using authentic situations drawn directly from business life, this volume presents conflicts and problematic situations along with the fitting solutions. The scientifically based training program of this series is conceived to mediate to businessmen and women individual support for their encounters with Americans.
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