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  • Format: PDF

This readable and concise research-based book discusses seven simple rules that will help businesses and individuals improve their customer satisfaction and workplace environments - and make the world a little better and more pleasant.

Produktbeschreibung
This readable and concise research-based book discusses seven simple rules that will help businesses and individuals improve their customer satisfaction and workplace environments - and make the world a little better and more pleasant.


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Autorenporträt
Edward C. Brewer is Professor of Communication Studies and directs the Communication Studies Online program at Appalachian State University. His research includes over 20 peer-reviewed articles and book chapters. He has also authored or co-authored three books.

Terence L. Holmes is Professor of Marketing at Murray State University and chairs the Graduate Business Curriculum Committee. He has published peer-reviewed articles and cases in journals and textbooks. Prior to his academic career, he was a corporate trainer and co-owned a private vocational school.