Sudeep B Chandramana

Beyond Borders, Beyond Competition: VRIN Strategies for Global Branding (Business Strategy, #2) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Building on the success of its predecessor, " Building Global Brands that Last: How VRIN Shapes the Competitive Landscape of International Brands" the series continues, diving deeper into the world of global branding through the lens of the VRIN framework. This second volume empowers you to unlock the secrets of successful international brands, equipping you with the strategic know-how to navigate diverse markets and outmanoeuvre your competitors.

"Beyond Borders, Beyond Competition: VRIN Strategies for Global Branding" invites readers on a captivating journey into the strategic landscape of global brands. As the second volume of an insightful series, this book meticulously analyzes how leading brands secure competitive advantage using the VRIN framework.

In an era defined by fluid borders and intense competition, understanding the dynamics of global branding is essential. This book delves deep into the strategic manoeuvres that propel brands beyond geographical confines and into the hearts of consumers worldwide.

Through the lens of the VRIN frameworkassessing Value, Rarity, Inimitability, and Non-Substitutabilityreaders gain profound insights into the strategic pillars that underpin global branding success. Each chapter unveils the secrets of renowned brands, revealing the core competencies and unique attributes that differentiate them in the global marketplace.

From household names in consumer goods to trailblazers in technology, every brand featured offers valuable lessons in strategic management and brand building. Readers explore innovative product development, groundbreaking marketing strategies, and the intricacies of brand differentiation, gaining a comprehensive understanding of global branding dynamics.

Whether you're a seasoned professional, an aspiring entrepreneur, or a student of strategic management, this book promises to inform, inspire, and empower. Dive into the world of global branding excellence and uncover the keys to building brands that transcend borders and leave a lasting impact.

"Beyond Borders, Beyond Competition: VRIN Strategies for Global Branding" isn't just a book - it's a roadmap to success in the competitive global marketplace. Embark on a journey of discovery, exploration, and strategic insight, and unlock the secrets to building brands that stand the test of time.

Order your copy today and unlock the secrets to global branding success!

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Produktdetails

• Verlag: Sudeep B Chandramana
• Erscheinungstermin: 1. März 2024
• Englisch
• ISBN-13: 9798224659579
• Artikelnr.: 70051931

Autorenporträt

Dr. Sudeep B. Chandramana, holding degrees in B.Tech, MBA, M.Phil, and PhD, is a distinguished author, educator, and life skills trainer renowned for his contributions to academia and personal development. Currently serving as the Associate Professor and Head of the Department of Management Studies at Mar Athanasios College For Advanced Studies, Tiruvalla (MACFAST), India, Dr. Chandramana embodies a commitment to excellence in education and holistic growth.

With a profound expertise in Strategic Management and Sustainable Development, Dr. Chandramana's scholarly pursuits have significantly enriched the academic landscape. He has presented research papers in numerous international and national conferences, showcasing his dedication to advancing knowledge in strategic realms. Furthermore, Dr. Chandramana's scholarly contributions extend to over 50 articles published in prestigious international journals, including those indexed in Scopus, as well as esteemed books.

Beyond his scholarly endeavors, Dr. Chandramana is deeply passionate about nurturing the holistic development of individuals. Through his affiliation with the Art of Living Foundation, established by the globally acclaimed humanitarian, Sri Sri Ravi Shankar, Dr. Chandramana has impacted the lives of thousands. His dedication to imparting life skills, including yoga, meditation, and Sudarshan Kriya, underscores his commitment to fostering physical, mental, and spiritual well-being among youth.

Dr. Sudeep B. Chandramana's multifaceted contributions to academia and personal development reflect his unwavering dedication to knowledge dissemination, holistic growth, and societal well-being. As an author, educator, and life skills trainer, he continues to inspire and empower individuals to realize their fullest potential and contribute meaningfully to the world around them.