Written in a clear and practical style, this book offers numerous examples to illustrate cross-border business scenarios, moving beyond a simple checklist approach. It delves into the underlying phenomena that shape international conferences, presentations, and negotiations, providing a thorough understanding of these dynamics.
Uniquely, this book presents a South Asian perspective on intercultural communication, making it an invaluable resource for anyone preparing to enter into international contracts. It is a must-read for those looking to navigate the complexities of global business with confidence and cultural awareness.
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