Stephen Cushion

Beyond Mainstream Media (eBook, ePUB)

Alternative Media and the Future of Journalism

• Format: ePub

Produktbeschreibung

Offering one of the most comprehensive assessments of alternative media to date, Beyond Mainstream Media examines the rise of alternative media over the last decade, analysing their changing content and editorial strategies, and exploring why many people go beyond the mainstream media for news and information.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 192
• Erscheinungstermin: 26. September 2023
• Englisch
• ISBN-13: 9781000954807
• Artikelnr.: 68517908

Autorenporträt

Stephen Cushion is Professor at the School of Journalism, Media and Culture, Cardiff University, UK.

Inhaltsangabe

Introduction
The rise of new left-wing and right-wing alternative media
Studying alternative media and their wider influence
The scope of the book
Chapter by chapter outline
Chapter One
Researching the boundaries of alternative and mainstream media
Conceptualising alternative media: towards a more inclusive understanding?
Researching alternative media: Towards an international agenda
Content: developing left-right comparative and longitudinal analysis of
online and social media output
Production: from single case studies of activism to comparative analysis of
alternative media
Audiences: identifying alternative media users and understanding their
relationship to mainstream media
Conclusion: towards a holistic understanding of alternative media
Chapter Two
The evolution and influence of alternative media in national media and
political systems
Interpreting the characteristics of new alternative online political media
Understanding the editorial character of UK alternative media
Continuities and changes in alternative media (2020-2021)
Understanding alternative media: reflecting and responding to changes in
national media and political systems
Chapter Three
How alternative online political media use social media
The use of social media in alternative and mainstream media
UK comparative study of Twitter use in right-wing and left-wing sites
(2015-2018)
How the changing political environment reshapes social media content
(2020-2021)
Editorial differences, but a mainstreaming of social media use in
alternative media
Chapter Four
Attacking mainstream media: the role media systems play in shaping how
professional journalism is critiqued
The portrayal of mainstream media in alternative media: a cross-national
perspective
The (changing) editorial focus on mainstream media and professional
journalism
Six ways alternative media de-legitimize mainstream media
Why media systems shape alternative media criticism of professional
journalism
Chapter Five
The professionalisation of alternative political media production
Interpreting the hybridity of alternative media production
Production processes of alternative media
Organizational structures
Organizational practices
Editorial functions
Professionalization
Beyond activism: The professionalization of alternative media
Chapter Six
The influence of mainstream media on alternative media production
Interpreting the continuum between mainstream and alternative media
The relationship between alternative media and mainstream media production
Political journalism
Editorial coverage and agenda
Media correctives
The importance of social media
Developing professional production practices to challenge mainstream media
power
Chapter Seven
Who uses alternative media and why?
Identifying and characterising alternative media users
To what extent have people heard or accessed alternative media sites?
Where and why do people use alternative media?
What issues and topics matter to alternative media users?
Interpreting the complexity and fluidity of alternative media users
Chapter Eight
The attitudes of alternative media users towards mainstream media
The relationship between mainstream and alternative media
The political orientation of alternative media users and their engagement
with mainstream media
Alternative media users' attitudes to mainstream journalism and journalists
Alternative media users' attitudes towards BBC News and the BBC generally
Beyond echo chambers and filter bubbles: towards a sceptical media savvy
user
Chapter Nine
Alternative media and the future of journalism
De-Westernising alternative media studies: understanding differences in
cross-national media and political environments
De-centring alternative media studies: Why the US's media and political
system is exceptional compared to other Western nations
The relationship between alternative media use and disaffection with
mainstream media
The rise of right-wing alternative media and their opposition to mainstream
media
The future of journalism? The role of alternative left-wing media and their
ideological influence
Index

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Introduction

The rise of new left-wing and right-wing alternative media

Studying alternative media and their wider influence

The scope of the book

Chapter by chapter outline

Chapter One

Researching the boundaries of alternative and mainstream media

Conceptualising alternative media: towards a more inclusive understanding?

Researching alternative media: Towards an international agenda

Content: developing left-right comparative and longitudinal analysis of online and social media output

Production: from single case studies of activism to comparative analysis of alternative media

Audiences: identifying alternative media users and understanding their relationship to mainstream media

Conclusion: towards a holistic understanding of alternative media

Chapter Two

The evolution and influence of alternative media in national media and political systems

Interpreting the characteristics of new alternative online political media

Understanding the editorial character of UK alternative media

Continuities and changes in alternative media (2020-2021)

Understanding alternative media: reflecting and responding to changes in national media and political systems

Chapter Three

How alternative online political media use social media

The use of social media in alternative and mainstream media

UK comparative study of Twitter use in right-wing and left-wing sites (2015-2018)

How the changing political environment reshapes social media content (2020-2021)

Editorial differences, but a mainstreaming of social media use in alternative media

Chapter Four

Attacking mainstream media: the role media systems play in shaping how professional journalism is critiqued

The portrayal of mainstream media in alternative media: a cross-national perspective

The (changing) editorial focus on mainstream media and professional journalism

Six ways alternative media de-legitimize mainstream media

Why media systems shape alternative media criticism of professional journalism

Chapter Five

The professionalisation of alternative political media production

Interpreting the hybridity of alternative media production

Production processes of alternative media



Organizational structures

Organizational practices

Editorial functions

Professionalization



Beyond activism: The professionalization of alternative media

Chapter Six

The influence of mainstream media on alternative media production

Interpreting the continuum between mainstream and alternative media

The relationship between alternative media and mainstream media production



Political journalism

Editorial coverage and agenda

Media correctives

The importance of social media



Developing professional production practices to challenge mainstream media power

Chapter Seven

Who uses alternative media and why?

Identifying and characterising alternative media users

To what extent have people heard or accessed alternative media sites?

Where and why do people use alternative media?

What issues and topics matter to alternative media users?

Interpreting the complexity and fluidity of alternative media users

Chapter Eight

The attitudes of alternative media users towards mainstream media

The relationship between mainstream and alternative media

The political orientation of alternative media users and their engagement with mainstream media

Alternative media users' attitudes to mainstream journalism and journalists

Alternative media users' attitudes towards BBC News and the BBC generally

Beyond echo chambers and filter bubbles: towards a sceptical media savvy user

Chapter Nine

Alternative media and the future of journalism

De-Westernising alternative media studies: understanding differences in cross-national media and political environments

De-centring alternative media studies: Why the US's media and political system is exceptional compared to other Western nations

The relationship between alternative media use and disaffection with mainstream media

The rise of right-wing alternative media and their opposition to mainstream media

The future of journalism? The role of alternative left-wing media and their ideological influence

Index

Rezensionen

'Cushion's Beyond Mainstream Media is rigorously researched and masterfully written. Given its international scope and provocative critique, the book promises to become a key text within political communication and journalism studies. I urge my colleagues to read and engage with it.'

Professor Victor Pickard, University of Pennsylvania

'Cushion's work is invaluable to understanding how the evolution of alternative news is intrinsically tied to mainstream politics and professional journalism. This book suggests the future of news could look brighter with more commingling of alternative and mainstream approaches.'

Professor Jennifer Rauch, Linfield University, author of Resisting the News: Engaged Audiences, Alternative Media and Popular Critique of Journalism

'A fascinating and much needed empirical analysis of the production, content and user engagement of 'alternative political media' in the UK that helps us to understand why people trust mainstream media (and politics) less and how alternative news media have evolved in relation to them. Dispelling myths of alternative media and their users as either amateur journalists or political activists Cushion reveals distinctive content with increasingly professionalised processes used by critical news consumers with diverse media diets. Crucial reading for those seeking to understand 'alternative' media and politics.'

Professor Natalie Fenton, Goldsmiths, University of London.

'By delving into the mainstreaming of alternative online political media, this book offers a nuanced understanding of their impact on contemporary politics and journalism. Cushion's rigorous empirical research, including content analysis, interviews, and surveys, provides a solid foundation for his arguments. This work challenges the traditional categorization of alternative media and sheds light on the diverse perspectives and ideologies that these platforms now encompass. It is a thought-provoking and thoughtfully executed study that will undoubtedly shape future scholarly discussions in the field'.

Frank Esser, University of Zurich Switzerland

"...this book is essential for scholars of alternative media and practitioners and audiences alike. It provides a more comprehensive understanding, demonstrating that alternative media are not simply distinct from mainstream media. Instead, alternative media interact with and connect to mainstream media in complex, multilayered ways, particularly in content, production, and audience engagement."

Journal of International Communication.

"...a comprehensive resource for understanding the roles of alternative media in today's fragmented political and media environment . The book is written in clear, jargon-free language, and adapts an international perspective while touching on broader issues such as public distrust in media and the influence of different media systems on the production of alternative media".

Communications

"The book builds arguments from the author's in-depth case studies on the development of alternative media. Each chapter has a strong analytical approach, and the book provides an overview of the relationship between mainstream media, alternative media, and the future of journalism. Cushion's book is suitable for academics as teaching material in master's and doctoral lectures as it has the potential to spark discussion and open up research opportunities in the field of media and journalism. In addition, the book can be useful to media practitioners and journalists around the world as an overview of the development of mainstream media and alternative media".

Journal of Communication Inquiry