M. Lindgren, J. Jedbratt, E. Svensson

Beyond Mobile (eBook, PDF)

People, Communications and Marketing in a Mobilized World

• Format: PDF

Produktbeschreibung

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

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Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 262
• Erscheinungstermin: 6. März 2002
• Englisch
• ISBN-13: 9780230511613
• Artikelnr.: 38176194

Autorenporträt

MATS LINDGREN is a Managing Partner and Founder of Kairos Future. JÖRGEN JEDBRATT is a Strategic Advisor, writer and partner of Kairos Future. ERIKA SVENSSON is a partner of Kairos Future.