Valerie Geller

Beyond Powerful Radio (eBook, ePUB)

A Communicator's Guide to the Internet Age-News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio

• Format: ePub

Produktbeschreibung

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience.Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 536
• Erscheinungstermin: 26. Juli 2012
• Englisch
• ISBN-13: 9781136023934
• Artikelnr.: 38253277

Autorenporträt

International broadcast consultant Valerie Geller is president of Geller Media International. An in demand speaker, Geller presents Creating Powerful Radio and TV/ Digital Media seminars/ workshops. She also coaches individual talent - on-air personalities and producers and works with newsrooms throughout the world. As a trainer/consultant, Geller, the former program director of WABC radio in New York, has worked with more than 500 stations in 35 countries. Her clients include the BBC in the UK, The ABC in Australia, CBS and NPR in the USA. Beyond Powerful Radio is her fourth book.

Inhaltsangabe

Foreword by Tom Taylor
Introduction
Creating Powerful Communicator-Quick Start Pages
Part I Tools: Creating Content for Any Platform
1 Creating Powerful Content-No Longer Just Radio
2 Are You a Generator or a Reactor?
3 Personality Radio and Morning Shows
4 From Rock to Talk (For Anyone Who Wants to Do a Talk Show!)
5 Local vs. National Programming
6 Performance and Formatics
7 Finding and Developing Talent
8 Airchecking
9 Managing High-Ego Talent
10 Avoiding Burnout
11 Show Prep
12 Producers
13 Radio Talk Shows
14 Call Screening
15 Interview Techniques-for Journalists, Talk Hosts and Music Personalities
16 Public Service
Part II Storytelling and Voice
17 Becoming a Powerful Storyteller
18 Your Voice-Improving Your Instrument
Part III News
19 Creating Powerful News
20 In Case of Emergency
21 Citizen Journalism
22 Traffic and Weather Together
23 Newswriting
24 News Anchoring
25 Multi-version News
26 Integrating News and Talk for Radio, TV and the Web
27 Integrating Radio and TV News
Part IV Working Across Multi-Platforms
28 Audio Communication Across Multiple Delivery Platforms: Broadcasting,
Streaming, Video, Social Media, Podcasting, and Beyond...
Part V Marketing Content
29 Promotion
30 Branding-Building The Brand Beyond Radio
Part VI Making Money
31 Sales and Commercials
32 Fundraising and Giving
Part VII Understanding the Audience
33 LifeStage Demographics
34 Research
Part VIII Final Notes
35 Final Notes
Resources