Valerie Geller

Beyond Powerful Radio (eBook, ePUB)

An Audio Communicator's Guide to the Digital World - News, Talk, Information, & Personality for Podcasting & Broadcasting

• Format: ePub

Produktbeschreibung

A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format - radio, TV, podcast, or online.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 29. November 2024
• Englisch
• ISBN-13: 9781040124512
• Artikelnr.: 72272308

Autorenporträt

Valerie Geller is President of Geller Media International, a broadcast and podcast training and consulting company. Geller trains talent and works with top stations, individuals, broadcasters and podcasters and groups throughout the world, focusing on news, talk, information, and personality programming. She is a noted conference speaker and guest lecturer, teaching powerful storytelling techniques in both professional and academic settings. Geller's international client roster of more than 500 stations in forty-three countries includes the BBC in the UK, ABC in Australia, NPR in the USA and CBC in Canada. Podcast clients include Audible.com and Conde' Nast Digital and has worked with broadcast media organizations throughout the USA, Europe, Russia, Mexico, South America, the Middle East, Singapore, Malaysia and Africa.

Inhaltsangabe

Foreword by Tom Taylor
Introduction
Creating Powerful Communicator-Quick Start Pages
Part I Tools: Creating Content for Any Platform
1 Creating Powerful Content-No Longer Just Radio
2 Are You a Generator or a Reactor?
3 Personality Radio and Morning Shows
4 From Rock to Talk (For Anyone Who Wants to Do a Talk Show!)
5 Local vs. National Programming
6 Performance and Formatics
7 Finding and Developing Talent
8 Airchecking
9 Managing High-Ego Talent
10 Avoiding Burnout
11 Show Prep
12 Producers
13 Radio Talk Shows
14 Call Screening
15 Interview Techniques-for Journalists, Talk Hosts and Music Personalities
16 Public Service
Part II Storytelling and Voice
17 Becoming a Powerful Storyteller
18 Your Voice-Improving Your Instrument
Part III News
19 Creating Powerful News
20 In Case of Emergency
21 Citizen Journalism
22 Traffic and Weather Together
23 Newswriting
24 News Anchoring
25 Multi-version News
26 Integrating News and Talk for Radio, TV and the Web
27 Integrating Radio and TV News
Part IV Working Across Multi-Platforms
28 Audio Communication Across Multiple Delivery Platforms: Broadcasting,
Streaming, Video, Social Media, Podcasting, and Beyond...
Part V Marketing Content
29 Promotion
30 Branding-Building The Brand Beyond Radio
Part VI Making Money
31 Sales and Commercials
32 Fundraising and Giving
Part VII Understanding the Audience
33 LifeStage Demographics
34 Research
Part VIII Final Notes
35 Final Notes
Resources