- Charts the revolution in television viewing that is currently underway in living rooms across the world
- Probes how the Internet's development has altered how television is made and consumed
- Looks at a range of topics and programmes - from voting practices on American Idol to online forums for Buffy the Vampire Slayer fans
- Offers a fresh and innovative perspective that focuses on the shift in audience experience and how it has blurred established boundaries
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"Ross provides a valuable resource on the emerging field ofinteractive television and its relationship to fandom, viralmarketing, tele-participation, and the Internet. The bookillustrates how little research has yet been done on the complexrelationship between television fans and Web discourse aboutpopular shows." ( CHOICE )