However, along the way, I discovered something unexpected. The skills that propelled my professional success weren't just about closing deals. They were about connecting with people, building relationships, and creating mutually beneficial outcomes. In essence, they were human skills.
The truth is, we're all in sales. Whether negotiating with family, persuading colleagues, or influencing friends, we constantly engage in value exchange.
This book is for anyone who wants to master that art. You'll find valuable insights within these pages if you're new to sales, a seasoned pro, or simply someone seeking to improve your personal interactions.
Here, I share the tips and tricks I've gathered over the past thirty years, demystifying "sales" and empowering you to achieve your goals, build stronger relationships, and unlock your full potential.
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