Apr Zack Germroth

Big City Public Relations (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Big City Public Relations: Real PR Experiences + Lessons Learned

Through 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each experience ends with Lessons Learned.

Big City Public Relations replays the largest implosion in the western hemisphere attracting 50,000 onlookers and national media, to a collapsing TV infrastructure, the closing of the Preakness, and a most wanted suspect pursuit by 100 police officers.

The author served Baltimore's dual housing agencies with some 2,000 employees. The 10 most troubling landlords and demolishing 10,000 row homes were also topics for the thousands of media stories he handled. While wearing the Public Relations Director's hat, he also served as the Public Information Officer (PIO) for Housing's 35-officer police force.

Chapters 1 through 4 set the scene, and chapters 5 through 32 each replay in detail a PR/media-heavy episode: some were picture-perfect; others needed extensive hands-on mitigation.

Three contributing PIOs from Fire, Police, and Public Works detail one of their agencies' national-news-making episodes.

If you're a PR practitioner, student or teacher; city employee or resident; someone who may occasionally respond to the media, or just curious about PR in a big city, you may enjoy this Big City Public Relations tour covering 14 years.

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Produktdetails

• Verlag: Outskirts Press
• Erscheinungstermin: 14. Februar 2024
• Englisch
• ISBN-13: 9781977272515
• Artikelnr.: 70292307

Autorenporträt

Zack Germroth, APR, has worked in PR for 35 years at the city, county, state and federal government levels, as well as in the private and nonprofit sectors as PR Director and an independent practitioner for clients ranging from publications to multi-billion-dollar corporations. Among his early positions, he worked as a stringer for five local newspapers as a writer-photographer. A member of the Public Relations Society of America (PRSA) since 1985, Zack founded the PRSSA chapter at Towson University. His leisure-time activities include staying fit and discovering great finds at auctions.

BCPR retraces his 14 years as a Public Information Officer for Baltimore City's Department of Housing and Community Development and the Housing Authority of Baltimore City, while playing-out 30+ dramatic episodes.