Big Data Analytics (eBook, ePUB)

Digital Marketing and Decision-Making
Redaktion: Chaudhary, Kiran; Alam, Mansaf

• Format: ePub

Produktbeschreibung

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 262
• Erscheinungstermin: 2. November 2022
• Englisch
• ISBN-13: 9781000755787
• Artikelnr.: 65708595

Autorenporträt

Dr. Kiran Chaudhary is an assistant professor in the Department of Commerce at Shivaji College, University of Delhi. She has 12 years of teaching and research experience. She earned her Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. She is a distinguished student winning various awards of recognition. She is a book author as well as conference and journal paper author. Dr. Mansaf Alam is a professor in the Department of Computer Science, Faculty of Natural Sciences, at Jamia Millia Islamia University, New Delhi, India. He has also been a Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and editor-in-chief of the Journal of Applied Information Science. As a journal and conference paper author, he conducts research in such areas as big data analytics, machine learning and deep learning, cloud computing, cloud database management systems, object-oriented database systems, information retrieval, and data mining. His other academic activities include: journal reviewer, member of conference program committees, journal editorial board member, and book author.

Inhaltsangabe

1. Marketing Mode and Survival of the Entrepreneurial Activities of Nascent
Entrepreneurs 2. The Responsibility of Big Data Analytics in Organizational
Decision Making 3. Decision-Making Model for Medical Diagnosis Based on
Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators 4.
Prediction of Marketing by Consumer Analytics 5. Web Analytics for Digital
Marketing 6. Smart Retailing: A Novel Approach for the Retail Business 7.
Leveraging Web Analytics for Optimizing Digital Marketing Strategies 8.
Smart Retailing in Digital Business 9. Business Analytics and Performance
Management in India 10. Parameterized Fuzzy Measures Decision Making Model
Based on Preference Leveled Evaluation