The book traces the evolution of casting from the studio system to today's data-driven environment. It analyzes the financial impact of casting choices, explores the psychological factors influencing audience perception, and evaluates the casting process itself. Did you know that an actor's brand can significantly influence a film's marketing and overall success?
Or that cognitive biases can lead to poor casting decisions?
This book offers a unique perspective by combining financial analysis with psychological insights, providing a holistic framework for understanding casting success and failure, offering valuable insights for both film students and industry professionals.
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