Sterling McKinley

Binge Worthy Branding (eBook, ePUB)

Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks

• Format: ePub

Produktbeschreibung

Binge Worthy Branding reveals how to build a brand strong enough to survive in this noisy and competition-driven economy. The book explains how you can use AI to build customer loyalty and outpace the competition, as seen in top brands like Netflix, Starbucks, and Amazon.

Whether you're a marketing manager or a small business owner, this book will forever transform the way you think about branding and your customers. Each chapter provides relatable and practical ways to use AI-powered software to create a brand that attracts cult-like followers and unflinching customer loyalty.

Binge Worthy Branding is an introduction to a new era in branding, as it focuses on helping business owners understand how their customers think and their expectations as well.

Rather than teach specific tactics or offer a step-by-step technical guide, Sterling wants to prepare you for the ever-expanding expectations of your customers. If you follow the steps Sterling reveals in this book, you are guaranteed to build a brand that keeps your customers coming back for more.

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Produktdetails

• Verlag: Stratford Publishing Group
• Seitenzahl: 104
• Erscheinungstermin: 4. Juni 2020
• Englisch
• ISBN-13: 9780578682709
• Artikelnr.: 59499577