Alex Newson, Justin Patten

Blogging and Other Social Media (eBook, ePUB)

Exploiting the Technology and Protecting the Enterprise

• Format: ePub

Produktbeschreibung

Blogging and Other Social Media is an excellent and highly practical guide to the opportunities and threats the emerging social media present for any organization. The authors provide background on what blogging is and how it has evolved along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the legal issues associated with social media, including areas such as defamation, copyright and trade mark infringement, interference with the administration of justice and employment law.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 202
• Erscheinungstermin: 2. März 2017
• Englisch
• ISBN-13: 9781351955188
• Artikelnr.: 47956612

Autorenporträt

This is a book by several authors who have been brought together by their use of social media. The authors come from a diverse range of backgrounds such as business, academia, law and, of course, new media. The Editors Alex Newson and Deryck Houghton are the authors of IMPACT® , the award winning blog of law firm Freeth Cartwright LLP, Alex Newson has since moved to Shoosmiths. Justin Patten is a Solicitor and Technology Catalyst working at the law firm Human Law, he is author the law blog 'Human Law' which is part of the American Lawyer Media's highly select 'legal blog network'.

Inhaltsangabe

Contents: Foreword. Part 1 Blogs: Introduction to blogs
Creating a blog
Writing a blog
Enhancing the blogging experience
Is blogging worthwhile for a business? Part 2 Social Media: Introduction to social media
Professional networks for businesses
Consumer-oriented media
Wikis
Online office applications
Podcasting and videocasting
Social bookmarking and the 'online content democracy'
Forerunners to social media
Social media case studies and conclusions . Part 3 Using Social Media Internally: Social tools inside the enterprise - Lee Bryant
Elements of 'Enterprise 2.0' - Lee Bryant
Social media case studies and conclusions- Lee Bryant. Part 4 Social Media and the Law: The law of social media - Mills and Reeve
Online reputation - Colin Samuels, Alex Newson and Justin Patten
Index.