Brad Entwistle, Josh Miles, Andrew Sculthorpe

Bold School Brand (eBook, ePUB)

How to leverage brand strategy to reposition, differentiate, and market your school

• Format: ePub

Produktbeschreibung

When someone thinks of your school, what do they think? Schools can no longer rely on reputation spread by word of mouth alone. To thrive into the future, Heads need to proactively manage their school's brand. Bold School Brand is the first framework designed specifically to help school Heads build their school's brand. Having a Bold School Brand is important because, if you do it well, it allows you to take all that complexity and position your school very clearly and succinctly to your internal community, as well as to prospective parents. Developing a Bold School Brand is about making the complex simple, but not making it superficial.

Bold School Brand comes from the team at imageseven, Australia's leading school marketing professionals. It distils over 30 years of the firm's experience in marketing and communication research and implementation. Put simply, it's insight applied, and the Bold School Brand framework will allow you to make the maximum positive impact for your school.

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Produktdetails

• Verlag: imageseven
• Seitenzahl: 206
• Erscheinungstermin: 1. Oktober 2019
• Englisch
• ISBN-13: 9780648559610
• Artikelnr.: 57903306

Autorenporträt

Brad Entwistle is the Founding Partner of education marketing firm imageseven and Editor of the School Marketing Journal. A prolific writer and presenter of marketing content, an insightful strategist and forward thinker, Brad has spent his entire career solving problems for clients. It is these deep insights that have earned him the reputation as the ultimate authority on all things school marketing. Over thirty years of experience working with schools, in radio production, retail, crisis communications, and consultancy have heightened Brad's uncanny ability to analyse an issue then construct a clear and practical pathway to success. This book is the culmination of ideas that have contributed to the building of a solid brand framework that works. Brad's lifelong passion for both the strategy and execution of marketing leaves little time for anything else, but you might find him studying antique maps or watching basketball with his wife and son. Contact Brad via imageseven.com.au