Bollywood and Globalization (eBook, ePUB)

The Global Power of Popular Hindi Cinema
Redaktion: Schaefer, David; Karan, Kavita

• Format: ePub

Produktbeschreibung

The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 20. Dezember 2012
• Englisch
• ISBN-13: 9781136196157
• Artikelnr.: 38259568

Autorenporträt

David J. Schaefer is Professor of the Department of Communication Arts at Franciscan University of Steubenville, USA. He has published numerous book chapters and journal articles on film and digital media and is a member of the Asian Media Information and Communication and International Communication Association. Kavita Karan is an Associate Professor at the School of Journalism at the Southern Illinois University, USA. Her edited and co-edited books include Cyber Communities in Rural Asia: A Study of Seven Asian Countries, Commercializing Women: Images of Asian Women in the Media, Singapore General Elections 2001: Study of the Media, Politics and Public and Information Policies in Asia: Development of Indicators.

Inhaltsangabe

Foreword Introduction: Bollywood and Globalization: Researching Popular
Hindi Cinema through the Lens of Film Flows Part 1: Transcultural Contexts
and Soft Power 1. The big stick behind "soft power"? The case of Indian
films in international markets 2. Bollywood at Large: Who is watching
Bollywood films? 3. Transnational Elements In Hong Kong And Hindi Film
Industries: A Comparative Analysis Part 2: Cinematic Content and Soft Power
4. Box Office and "Bollywood": An Analysis of Soft Power Content in Popular
Hindi Cinema 5. Cinematic Soft Power and Contraflows: The Prevalence of
South Asian Culture and Art in Popular Hindi Cinema l 6. The Impact of
Globalization on Bollywood Cinema's Depictions of Violence, Sexuality,
Crime, Social vice and Romance 7. The Changing Face of Indian Women in the
Era of Global Bollywood Part 3: Cinematic Soft Power and Audiences 8.
Bollywood Cinema and Contemporary Audiences: Surveying Viewer Perceptions
and Practices 9. Cultural connections in a globalized orld: The power of
Bollywood in the United States 10. Emotional Arousal and Bollywood:
Assessing Cortical Activation for Violent, Sexual, and Romantic Content in
Popular Hindi Cinema