Bill Martin, Xuemei Tian

Books, Bytes and Business (eBook, PDF)

The Promise of Digital Publishing

• Format: PDF

Produktbeschreibung

In this readable, informative account, Books Bytes and Business uses book publishing to study challenge and change in the knowledge-based industries. Currently experiencing fierce levels of competition, extreme financial pressures and threatened by technology-induced obsolescence, the industry is used to analyse the vulnerability of traditional business models and the emergence of new opportunities and an exciting future.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 298
• Erscheinungstermin: 8. April 2016
• Englisch
• ISBN-13: 9781317173267
• Artikelnr.: 44876493

Autorenporträt

Professor Bill Martin is formerly Research Director of the School of Business IT at RMIT and is currently attached to the Department of Information Technology and Management at Swinburne University of Technology, Melbourne, Australia. He has been active as a consultant in the fields of information and knowledge management, and has published widely in professional and business journals. Dr. Xuemei Tian was formerly employed in strategic management positions at Samsung in both China and Korea. On completion of her master's degree and PhD, she has held teaching positions at various universities in Melbourne. Currently she is employed as a lecturer in eBusiness and IT management at the Department of Information Technology and Management at Swinburne University of Technology, Melbourne, Australia

Inhaltsangabe

1: Introduction
I: Books
2: The Business of Book Publishing
3: Book Publishing in the Digital Age
II: Bytes
4: Digital Technologies and Book Publishing
5: Web 2.0 Applications and Book Publishing
III: Business
6: Knowledge-intensive Organizations
7: Supply Chains and Value Chains in Knowledge-intensive Organizations
8: Business Models in Knowledge-intensive Organizations
9: Business Models for Book Publishing in Australia: An Extended Case Study
10: The Future of Book Publishing