Sven Rosenhauer

BP and ARAL (eBook, ePUB)

"Strongh2gether" and "Best of Both" - The Introduction of the new Culture "B1"

• Format: ePub

Produktbeschreibung

Seminar paper from the year 2005 in the subject Business economics - Miscellaneous, grade: 1,7, , course: Managing Change, language: English, abstract: In the following research essay, the take-over of ARAL by the German BP will be analysed. Furthermore, the case will explore the assumption of 'transformational change' as the best way to achieve successful change. Firstly, the background of the change will be explained. Afterwards a short comparison of both cultures will illustrate the differences of the companies. Overall, the change process will be explained and evaluated under the aspect of organisational change management. In order to expose the case, theoretical concepts and frameworks will be used. Finally, the way in which BP implemented successful the change will be linked to the set question of 'transformational change'.

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 17
• Erscheinungstermin: 12. Dezember 2008
• Englisch
• ISBN-13: 9783640229307
• Artikelnr.: 56831120