Brain Based Enterprises (eBook, PDF) - Cook, Peter
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  • Format: PDF

Brain Based Enterprises offers a unique synthesis of intelligent thought fused with pragmatic and pithy insights on the art and discipline of leading enterprises, where intelligence, ideas and innovation are the currencies of S ustainable C oopetive A dvantage ( SCA ).

Produktbeschreibung
Brain Based Enterprises offers a unique synthesis of intelligent thought fused with pragmatic and pithy insights on the art and discipline of leading enterprises, where intelligence, ideas and innovation are the currencies of Sustainable Coopetive Advantage (SCA).

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Autorenporträt
Peter Cook leads Human Dynamics and The Academy of Rock, a creativity and innovation consultancy. Blending business, science and music, the authors background is in developing life-saving drugs, including the first HIV/AIDS treatment and human insulin. He is the author of eight books and a writer for Sir Richard Branson's Virgin brand.