eBook, ePUB

Brand China in the Media (eBook, ePUB)

Transformation of Identities

Redaktion: Cao, Qing; Tomaselli, Keyan G.; Wu, Doreen
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This book examines China's identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted 'China brand'.With its growing economic clout, China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the 'Belt and Road' initiative. However, as a developing country, China is at pains to manage its own transformations while trying to carve out an internat...

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