Brand-Driven City Building and the Virtualizing of Space (eBook, ePUB)

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This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial - and urban - reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands, and of its tremendous cultural effects. The author suggests that what we see today is the creation of "global mass ornaments", of a thorough ornamentalization of the entire globe.The origins of this are discussed with regard to examples of corporate brand-building from Europe and China (Autostadt Wo...

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